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  • The D&D Stranger Things boom is bigger than you think

    The D&D Stranger Things boom is bigger than you think

    This post will not contain spoilers for Season 5 because I haven’t yet watched Season 5 of Stranger Things, though I do know it features more Dungeons & Dragons than Seaons 2-4 combined.

    If you were to go into Target this fall you’d see a massive Stranger Things display somewhere in the store. Part of that display would feature the D&D boxed set Welcome to the Hellfire Club, which is a continuation of Eddie’s D&D campaign. It felt late, because Eddie isn’t part of season 5.

    It was not late.

    Welcome to the Hellfire Club sold out at Target. It sold out on Amazon. A light informal survey of local-to-me stores have it as sold out. The physical boxed set can still be ordered on DnDBeyond.

    Sure, that could be a lack of ambition from Wizards of the Coast by not manufacturing enough of the sets.

    It’s much more likely that the heavy lean back into D&D by Stranger Things Season 5 drove more desire for D&D the game than previous seasons, Critical Role and Baldur’s Gate 3. BG3’s drive of interest into D&D is hard to quantify, but has an extended window over several years.

    Google Trends can show you.

    A chart showing the popularity of search for Stranger Things and D&D. The D&D element is tiny. Stranger Things had a big surge in Fall of 2022 and a massive surge in Winter of 2025.

    Search trends for Stranger Things

    Here are the four adjacent media and D&D

    Chart showing search trends for Stranger Things, D&D, Baldur's Gate 3, D&D: Honor Among Thieves and Critical Role. The Stranger Things spikes are in Fall of 2022 and Winter 2025. Baldur's Gate 3 spikes in Spring 2023. There are small increases in interest in D&D and Critical Role scattered on the chart.
    Stranger Things is more popular than the others by far.

    D&D, the game, had its biggest boom from the movie, but…

    Google trends chart for D&D, the game. It's biggest spike is Spring 2023 when Honor Among Thieves, the D&D movie released. It's next largest spike is from Stranger Things Season 5 and Season 4. BG3 increased it a bit.
    Stranger Things Season 5 nearly matches D&D: Honor Among Thieves

    There’s one major difference — lack of tie-in gaming products.

    Rime of the Frostmaiden contained a single adventure related to the movie. There was a boutique NPC download related to the movie, but nothing like the amazing boxed set Stranger Things got. Baldur’s Gate: Descent into Avernus was barely related to the video game and its release timing was horrible.

    Nothing sold out because of Honor Among Thieves, the best D&D marketing in the history of the game, because D&D wasn’t run as a franchise system with business units failing to talk to each other.

    Both the current starter set and Welcome to the Hellfire Club are selling out.

    What’s that mean for us Dungeon Masters?

    1. Be welcoming to new and returning players.
    2. Reduce house rules when they join you.
    3. Talk about the intent of your table and what type of play you focus on .
    4. Be familiar with the most popular products.
    5. Help teach your current players to DM.
    6. See if local cafes, libraries, schools, pubs, etc need DMs.

    We are responsible for growing this glorious hobby. Thanks to the Creative Commons, various SRDs, the eternal nature of homebrewing and the thousands of other roleplaying games there is always something that’s right for someone.

    Find what’s right for your family, your friends and your community.

    People are interested. It’s up to you to be the reason they stay interested.

    Fediverse reactions
  • My best of 2025

    My best of 2025

    As seems to be a now-trend, I published fewer articles and stories in 2025 than I did in 2024. That drift towards being a consumer of writing more than a writer is one that challenges me in my soul.

    Upon reflection unlike other slow periods of publication this is not because I microblog on social media too much. Instead it is a combination of stressful but wonderful work and helping Aslan recover from a back injury. Our beautiful red lab is now walking again, but it’s taken 90 days to get close to normal and will take a few weeks more.

    The biggest win of the year is not something written — my presentation on how to use RPGs as training aids prior to natural disasters. I’ve now delivered it at AIRIP, GSX, the Global Security Briefing and in just over a week I’ll present a version to OrcaCon, a local-to-me gaming convention.

    Let’s review my favorite writings of 2025

    Full Moon Storytelling

    These selections may not be what was most read on the blog. They are what I enjoyed writing the most.

    Your players aren’t supposed to die – one member of my D&D campaign passed away last year. We celebrated his life by playing a multi-table, public session of the game he loves in public.

    Potential – a personal essay on what it means to be anti-completionist, an essay writer, a blogger, someone with narrative thoughts without a novel.

    Pencil sketch of a tiny dragon resting on a book. The pointy tail arches over the back with drips of ichor coming out of a feathered tip. The arms seem to be vestigial wings with opposing fingers capable of handling obects
    Art by Dragons of Wales in the forthcoming book Dragons of the Dwindling

    Inkling Dragon – when Dragons of Wales offered sketched commissions I had to take part. A goal of mine is to eventually replace every standard D&D dragon in the World of the Everflow with Dragons of Wales’ style of dragons, particularly those from Deep Time. The Inkling Dragon is my dream of what a dragon who works as a writing assistant would be.

    The Ferments: A campaign one sheet – my regular D&D group transitioned to me being a player, but we weren’t playing enough. Borrowing from the West Marches concept The Ferments has the action come to the players, who defend their homes from a world with threats like fire tornadoes, earthquake swarms and mud mephit slides. A large part of The Fermends involves Militia Actions, a way to include local forces in larger combats while centering the player characters.

    Capturing the magic of the mundane Utilize action – the main campaign still runs with the 2014 5e rules as the baseline, but The Ferments uses a foundation of 2024 with dashes of Black Flag, Advanced 5e and 2014. One thing that’s fun about 2024 is that the Utilize Action can become a Blades in the Dark style clock. My review of the 2024 Player’s Handbook was my most read D&D writing of the year.

    Review: Sanguine by Found Familiar Coffeegetting back into cupping at home reminded me of tasting something like 350,000 roasts and origins back in my coffee quality days. I’m doing this without publishing, but if people want me to cup more coffee and share my thoughts I’d love to do it again.

    Published again with Homebrew & Hacking

    PJ Coffey invited me back to write an essay about how to create backgrounds for the 5e ecosystem, including new creations for Crafting Heritages, Cultures and More: Worldbuilding. The two sports (The Pentiad and Throwing Stars) shared in that book are now my default to how I integrate sports into 5e D&D. They are a divergence from sports as a tool.

    Sounder at Heart

    A composite image that includes the Ship's Log branding with a notepad and a quill. There is also a photo of Sounders leadership with the Leyva family holding up a Sounders jersey numbered 75. Below that is a photo of Danny Leyva in a black Defiance top.

    My weekly column, the Ship’s Log continues. The nature of a weekly column is that most subjects are only relevant weekly. Four of the newsletters this year felt bigger than that.

    Watching them grow up – when Danny Leyva transferred to Necaxa it was a crisp reminder that the young talents that came through Defiance, where I used to work, were teens, but now they are men, full on adults with wonderful path in front of them.

    Humanity requires that we care – watching Reign FC lose in the playoffs I cried tears of joy. My home team, another former employer, lost. But I was happy because it was a symbol of the joy available in soccer when the world can be so harsh.

    The Campaign of 2025 – of course I did a D&D+Sounders mashup. Similar to what happened the last time Wizards of the Coast released a new set of core books I created the key players for the Sounders as if they were D&D characters.

    Factal

    Work is mostly leading the blog, writing marketing emails, producing/presenting the Global Security Briefing and managing social (yeah, I’m a marketing generalist who does a little of a lot on a small team).

    There are two things I helped write that I want to share with my D&D readers.

    I didn’t write Security at the core of Amnesty International’s human rights work, but I was part of the interview and editing process. Factal helps more than 300 human rights and disaster relief NGOs for free. Knowing that we help tell these orgs where they are needed and help keep their people safe gets me excited to start my work days.

    Why the LA fires have been so hard to respond to – and how Factal members met the challenge – between misinformation, information overload, false alerts Factal’s editors and platform helped those NGO partners and huge enterprise companies keep their people safe.

    Factal North America lead editor Joe Veyera was on shift during Factal’s earliest alerts. “Finding information about the LA fires isn’t the hard part, but parsing what’s real and what’s not can be far more difficult. As a team of experienced journalists with experience covering large-scale disasters, we know which sources to trust and our members know they can trust our updates.”

    I love what I do, because we are that wonderful intersection of ethical company that does lifesaving journalism. I complete year four there in just over a month.

    Finally, I repeat my annual call to get rid of linktree or any of its competitors. Your link in bio should be to a place you own and control.

    Fediverse reactions
  • A letter to the workshop

    A letter to the workshop

    TO: Flasfur Wreltor with Blackbirds and the gobkons Chofs Chupmolea badged al-Chems and Bolnis Abica nox Qawaha via Artok at the Keep

    Aboard the ship you’ll find a vial of the corruption I discovered. Additionally this letter’s addendum includes a report of testing as well as a sketch-print of a mechanical hand discovered on this long journey. When I return is unknown. This journey shall be long and ideally fruitful. It is also violent and absurd. Tsavancoast is a land of extreme wealth and extreme poverty, with many artificers, tinkers and crafters mostly gobkon with a few goliaths, plus you wouldn’t believe if but I think there’s a human using cattle to turn wheels like we might a mill. I saw a monkey pushing bellows.

    It’s a large city. Where Sheljar is one with the land and full of righteousness Tsavancoast is bright even at night, garish. There’s gambling where we stay. I win regularly.

    Sorry. Too long. I get distracted.

    You are probably wondering what’s happened with the corruption. It’s a much bigger problem than we or Le Remoden Eisha or the Dragon Council thought. There’s also a local leader in Tsavancoast who is working to spread the corruption while supposedly being in Le Remoden Eisha.

    I found that out after repelling an army of walking trees and this weird elf-insect hybrid creatures. Yes, others helped, including some great dwarven sappers who brought down a bridge, scouts that helped save outlying communities, a lot of wizards. It was a staged battle. Midqh helped quite a bit. I learned how to make even bigger fire and booms through its apparatuses.

    Anyway, after that massive series of battles — yes, we won, that’s how you’re getting this letter — we chatted with the leaders of the wizard and dragon groups, plus a gent named Ryghast. Don’t ask me the order of who talked to who and when it happened. We were in a casino! I won a few games, many games.

    Eventually we chatted. But chatting with Ryghast was difficult. He took me into a magical silence to spill secrets. I tried and tried and tried to break his spells with my own systems. A wizard of his power is well beyond my teknical abilities.

    BUT, in his confidence he told me of his double-crossing ways. I immediately told Amos, Rolf, Crag and Nandi, who passed the information around.

    Probably created a big enemy. Hopefully he didn’t follow the Sadijh back to the keep. If he did please flee. Artok cannot defend you on his own.

    Anyhow, we’re back off to the wilds. The source of the corruption that created that army of trees is our goal. I don’t know when I’ll see you again. I have ideas about what we can do with this hand and I’ve started to work on armored carts with Rolf. There’s also a clockwork amulet that can give one a second chance. My latest invention is to burn a bit of corruption to power our items.

    See you again under the Dragon Moon.

    Xabal Gaitee Quarter-Flagged Optigraph Balaneer nox Free Tink and non-Commissioned Officer of the Sadijh (on leave in absence)


    This recap of the Defense of Tsavancoast is written in first person by Xabal, a gnome artificer, to their hirelings at Xabal’s Workshop set in the Age of Myths campaign.

  • Lore collage: Inspirations, disasters and conventions

    Lore collage: Inspirations, disasters and conventions

    The irregular column where I share links to the things that inspire me is back!

    Today, I’m writing while a third atmospheric river in a week passes over my home state. It offered a new twist, a levee break near where I go shopping and attend Sounders practices. The repair seems to be going well and the flooding there is only bad enough to wet parking lots. Up in the North Sound things are not simple, nor easy. Their recovery is going to take a long time. The communities up there will learn on each other and those of us that can help, because it’s bad.

    Working in a field adjacent to disaster prep I’ve given some talks about how RPGs can help people learn what to do in crisis through short games that are D&D adjacent (ability+skill/class, d20). Next month I’m giving a different but similar talk at OrcaCon in SeaTac.

    Attendees can find it in their schedule as: Special Event: RPGs as Natural Disaster Prep Tools.

    Hurricanes, Earthquakes, Volcanoes! Learn how to prepare using TTRPGs. Themed around community, and helpful for memory retention, these small, educational TTRPG games can help a community prepare for the natural hazards that are impacting them more than ever.

    There’s obviously going to be an example about floods, bomb cyclones and atmospheric rivers too. If you are in the South Sound come to OrcaCon. I’d love to meet you.


    A Collection of Unmitigated Pedantry takes a deep dive, in series, into the lives of peasants. The hard work of the pre-Industrial Age by those nameless families who make up the majority of those humans who have ever lived is modeled and described.

    Much of it runs counter to my previously cited works about the amount of leisure time available that should inspire characters to have hobbies.

    There is almost no dedicated leisure time during the day. There is a regularity to the cycle, a monotony – each day more or less like the one before it and the one after – one imagines it was comforting to some peasants and deeply constricting to others, shaped by the continuing demands of peasant labor (itself structured by the heavy extraction regime they operate under, which consumes the leisure time they might otherwise have).

    But your characters should still have hobbies — even if they are peasants.

    1. Modern D&D is mostly in a near industrial format that allows for specialization.
    2. Wide magic definitely enables specialization and light.
    3. It’s more fun to have.
    4. ACOUP also points out that days may not have breaks, but weeks likely do and there are fest periods annually.

    In any case, for those long days in the fields or the long hours of spinning thread while keeping one eye on the large pot and the other on the tiny tot, our peasants would be looking forward to the next festival, the next feast day, the next major event…


    But also, games are common, everywhere.

    Ancient Maya game board with unique mosaic design discovered in Guatemala

    This board is different than previous finds in that it was built in to the floor in a mosaic rather than on benches or tables. It was large and meant to be permanent.

    People like to play games.


    Sometimes people play games to avoid thinking about the Apocolypse.

    When You Say, “Thermonuclear War,” I Think You Mean “the Call to Adventure”! The Twilight: 2000 Tabletop Role-Playing Game and the Postapocalyptic World’s Imaginary Spaces

    Or to learn about how to behave during natural disasters.


    A few months ago this beat wound up in my reader. I still haven’t used it in a game, but need to do that soon.


    Now, normally I love to add more dragons to a fantasy world — I prefer Dragons of Wales for my non-traditional dragon art.

    What if you wanted an armadillo looking thing with a humanish face smoking something?

    The history of oddities that aren’t natural beasts is vast and open to your use. Public Domain Review shared a selection of them recently.


    Does your fantasy world include smog-punk goblins, artificers, or take place in Eberron?

    You may need Gadgets From A Parallel World by Pantograph.

    A tube amp wireless router? A binary code typewriter with only a zero and one? A record player that can play 4 records – vocals, guitar, base and drum – at the same time? These are all gadgets that almost seem like they could exist, but of course they don’t.

    The binary typewriter is going into my world right now.


    Work passed 300 disaster relief and humanitarian aid NGOs supported for free. I’m proud to work at a place that lives its values and helps humanity. Factal produces free resources for the public too.

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